Sera Mejor Que Lo Cuentes Gestion Del Conocimiento Book PDF, EPUB Download & Read Online Free

!Sera Mejor Que lo Cuentes!
Author: Antonio Nunez, Antonio Núñez López
Publisher:
ISBN: 8496627306
Pages: 220
Year: 2007-12
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Por qu hay personas que convencen ms rpidamente que otras? Cmo logran seducirnos los discursos polticos? Por qu hay campaas publicitarias que recordamos de memoria y otras las olvidamos en el acto? Cmo consiguen hacernos vibrar algunas presentaciones? La respuesta est en la forma en la que el mensaje est contado. Los relatos logran que transformemos simples datos en emociones y sensaciones genuinamente personales. Mediante la narracin conseguiremos seducir a nuestra audiencia y hacer que invierta su tiempo en nosotros. Utilizando divertidos ejemplos del mundo del cine, la poltica, Internet o la prensa del corazn, Antonio Nez nos revela los secretos del storytelling o arte de crear relatos. Con Ser mejor que lo cuentes descubriremos la decisiva influencia de los relatos en el mundo empresarial y en nuestras vidas. Aprenderemos que nuestro xito personal depende de cmo contemos y nos contemos la realidad.
Tabvertising. Formatos y estrategias publicitarias en tabletas
Author: Antonio Sanjuán Pérez, Natalia Quintas Froufe, Sandra Martínez Costa
Publisher: Editorial UOC
ISBN: 8490644659
Pages: 160
Year: 2014-09-12
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Las tabletas digitales han revolucionado el mercado de los dispositivos móviles y han cambiado la forma en la que el usuario interactúa con la publicidad. Se han definido nuevas estrategias, nuevas tipologías de apps, nuevos formatos interactivos y no interactivos; y se han encontrado grandes posibilidades para los anunciantes. Este libro pretende mostrar algunas de las estrategias publicitarias más comunes entre el anunciante, así casos de éxito en el mundo de las tabletas digitales que los ejemplifiquen. El storytelling, el advergaming, el advertainment, la publicidad para revistas,la prensa diaria o las aplicaciones de anunciantes más descargadas configuran el Tabvertising, la denominada por el Interactive Advertising Bureau como publicidad creada para tabletas digitales.
Don Quijote (Edición Gestión del Conocimiento) Parte I
Author:
Publisher: Lulu.com
ISBN: 1411689496
Pages:
Year:
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Enchantment
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1101475994
Pages: 240
Year: 2011-03-08
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.
The Story Factor
Author: Annette Simmons
Publisher: Basic Books
ISBN: 0786736569
Pages: 320
Year: 2009-03-17
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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Words That Work
Author: Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Pages: 368
Year: 2007-01-02
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Cathy's Book
Author: Jordan Weisman, Sean Stewart
Publisher: Bloomsbury Publishing
ISBN: 0747588627
Pages: 143
Year: 2007
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Emma - I know it sounds crazy. You (and Mum!) will be wondering where I've been disappearing to, and when I'll be back. That's why I'm leaving you all this evidence - in case something happens and I DON'T come back. Look at everything in my book. Call the phone numbers. Check out the websites. But, you can't tell ANYBODY about it, unless you want to end up in over your head, like me. But don't worry, I'll be OK (I think). Hey, maybe this is the beginning of a new life for me. For sure it's the end of the old one. Call me. Love, Cathy This book reaches beyond the written word to interact with teenage girls in ways they are quite familiar with in other areas of their lives. From instant-messaging to text-messaging, from surfing the web to having their own sites, the age-old story of 'boy dumps girl and girl wins boy back' is lifted from the page to our three-dimensional, 21st-century world.
Revolutionary Wealth
Author: Alvin Toffler, Heidi Toffler
Publisher: Knopf
ISBN: 0307265552
Pages: 512
Year: 2006-04-25
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless. Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country. They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence. In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth. Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future. From the Hardcover edition.
Ted Talks Storytelling
Author: Akash Karia
Publisher: CreateSpace
ISBN: 1507503008
Pages: 72
Year: 2015-01-11
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"Every speaker can put these ideas into practice immediately -- and they should!"~ Dr. Richard C. Harris, Certified World Class Speaking Coach "An insightful read"~Dennis Waller, Top 500 Reviewer "Superb communication advice" ~ Larry Nocella MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMON What is the secret to delivering a great TED talk? What is the magic ingredient that makes a TED talk captivating? And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging? To try to answer these questions, I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message and delivery. Here's what I discovered. After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. UTILIZE ADVANCED STORYTELLING TECHNIQUES TO INJECT LIFE INTO YOUR PRESENTATIONS Essentially, the best speakers on the TED stage were the ones who had mastered the art of storytelling. They had mastered how to craft and present their stories in a way that allowed them to share their message with the world without seeming like they were lecturing their audience. DISCOVER THE 23 STORYTELLING SECRETS OF THE BEST TED TALKS In this short but powerful guide, you're going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe and Malcom Gladwell, you'll learn how to craft stories that keep your audience mesmerized. By the time you've finished reading this storytelling manifesto, you will have picked up twenty-three principles on how to create stories that keep your audiences mesmerized. Whether you are giving a TED talk or a corporate presentation, you will be able to apply the principles you pick up in this guide to make your next talk a roaring success! RAVE REVIEWS FROM READERS "No more boring speeches and presentations"~ Douglas L. Coppock "A crisp and no fluff book" ~ Kam Syed "A great book on storytelling" ~ David Bishop "Excellent book for any speaker" ~ Dean Krosecz
Technology and the Future of European Employment
Author: Pascal Petit, Luc Soete
Publisher: Edward Elgar Publishing
ISBN: 1781950997
Pages: 576
Year: 2001-09-26
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What is the potential of the new information and communication technologies? This book assesses the relationship between technological change and employment in all its dimensions, focusing on contemporary economies in Europe. The authors discuss patterns
The Start-up of You
Author: Reid Hoffman, Ben Casnocha
Publisher: Currency
ISBN: 0307888924
Pages: 304
Year: 2012-02-14
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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to: * Adapt your career plans as you change, the people around you change, and industries change. * Develop a competitive advantage to win the best jobs and opportunities. * Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth. * Take proactive risks to become more resilient to industry tsunamis. * Tap your network for information and intelligence that help you make smarter decisions. A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
Managing by Values
Author: Kenneth H. Blanchard, Michael O'Connor, Jim Ballard
Publisher: Berrett-Koehler Publishers
ISBN: 1576752747
Pages: 154
Year: 2003
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Suggests that a company's success is measured more by quality service and job satisfaction than it is by placement on the Fortune 500 list, outlining a plan for use by organizations, groups, and individuals on how to design and implement a set of ethical guiding values. Reprint.
The Seventh Sense
Author: Joshua Cooper Ramo
Publisher: Little, Brown
ISBN: 0316285048
Pages: 352
Year: 2016-05-17
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NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER Winner of the getAbstract 17th International Book Award "The Seventh Sense is a concept every businessman, diplomat, or student should aspire to master--a powerful idea, backed by stories and figures that will be impossible to forget." -- Walter Isaacson, author of Steve Jobs and Leonardo da Vinci Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel: the forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks. Not merely the Internet, but also webs of trade, finance, and even DNA. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the losers are not yet seeing--and what the victors of this age already know.
Eating the Big Fish
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 0470527757
Pages: 368
Year: 2009-04-03
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
The Research System in Transition
Author: Susan E. Cozzens, Peter Healey, Arie Rip, John Ziman
Publisher: Springer Science & Business Media
ISBN: 9400920911
Pages: 407
Year: 2012-12-06
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On a mountainside in sunny Tuscany, in October 1989, 96 people from 23 countries on five continents gathered to learn and teach about the problems of managing contemporary science. The diversity of economic and political systems represented in the group was matched by our occupations, which stretched from science policy practitioners, through research scientists and engineers, through academic observers of science and science policy. It was this diversity, along with the opportunities for infonnal discussion provided by long meals and remote location, that made the conference a special learning experience. Except at lecture time, it was impossible to distinguish the "students" at this event from the "teachers," and even the most senior members of the teaching staff went away with a sense that they had learned more from this group than from many a standard conference on science policy they had attended. The flavor of the conference experience cannot be captured adequately in a proceedings volume, and so we have not tried to create a historical record in this book. Instead, we have attempted to illustrate the core problems the panicipants at the conference shared, discussed, and debated, using both lectures delivered by the fonnal teaching staff and summaries of panel discussions, which extended to other panicipants and therefore increased the range of experiences reponed.