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Ca$hvertising
Author: Drew Eric Whitman
Publisher: Red Wheel/Weiser
ISBN: 1601638876
Pages: 208
Year: 2008-11-15
View: 520
Read: 297
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say “Sneaky” ways to persuade people to respond Effective tricks for writing “magnetic” headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies
Shopify
Author: Greg Addison
Publisher:
ISBN: 1365664090
Pages:
Year: 2017-01-14
View: 1329
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Do You To Make An Extra 5k to 10k A Month? Do you want complete control your business? Do you want to grow on your own platform? Do you want to make money online? When you read Shopify: How To Create Your Online Empire! E-Commerce, Drop Shipping and Making Money Online, your skill set of making money online will improve steadily each day! You will discover everything you need to know about shopify. This comprehensive guide will teach you how make your own store on shopify and make money online. You'll be proud to see your bank account and empire grow massively!
E-COMMERCE 3E
Author: BHASKER
Publisher: Tata McGraw-Hill Education
ISBN: 1259082164
Pages:
Year:
View: 1214
Read: 338
This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.
Confessions of a Sociopath
Author: M.E. Thomas
Publisher: Broadway Books
ISBN: 0307956660
Pages: 320
Year: 2013-05-14
View: 540
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Confessions of a Sociopath is both the memoir of a high-functioning, law-abiding (well, mostly) sociopath and a roadmap -- right from the source -- for dealing with the sociopath in your life. As M.E. Thomas says of her fellow sociopaths, “We are your neighbors, your coworkers, and quite possibly the people closest to you: lovers, family, friends. Our risk-seeking behavior and general fearlessness are thrilling, our glibness and charm alluring. Our often quick wit and outside-the-box thinking make us appear intelligent—even brilliant. We climb the corporate ladder faster than the rest, and appear to have limitless self-confidence. Who are we? We are highly successful, noncriminal sociopaths and we comprise 4 percent of the American population.” Confessions of a Sociopath—part confessional memoir, part primer for the curious—takes readers on a journey into the mind of a sociopath, revealing what makes them tick while debunking myths about sociopathy and offering a road map for dealing with the sociopaths in your life. M. E. Thomas draws from her own experiences as a diagnosed sociopath, her popular Sociopathworld blog, and scientific literature to unveil for the very first time these men and women who are “hiding in plain sight.”
Incoterms 2010
Author:
Publisher:
ISBN:
Pages: 128
Year: 2010
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Rules for any mode or modes of transport. Rules for sea and inland waterway transport.
E-Commerce 2018
Author: Kenneth C. Laudon, Carol Guercio Traver
Publisher:
ISBN: 013483951X
Pages: 912
Year: 2018-01-16
View: 1206
Read: 891
Revised edition of the authors' E-commerce 2017, [2017]
Wide Awake in Slumberland
Author: Katherine Roeder
Publisher: Univ. Press of Mississippi
ISBN: 1626741174
Pages: 240
Year: 2014-03-25
View: 1140
Read: 226
Cartoonist Winsor McCay (1869–1934) is rightfully celebrated for the skillful draftsmanship and inventive design sense he displayed in the comic strips Little Nemo in Slumberland and Dream of the Rarebit Fiend. McCay crafted narratives of anticipation, abundance, and unfulfilled longing. This book explores McCay’s interest in dream imagery in relation to the larger preoccupation with fantasy that dominated the popular culture of early twentieth-century urban America. McCay’s role as a pioneer of early comics has been documented; yet, no existing study approaches him and his work from an art historical perspective, giving close readings of individual artworks while situating his output within the larger visual culture and the rise of modernism. From circus posters and vaudeville skits to department store window displays and amusement park rides, McCay found fantastical inspiration in New York City’s burgeoning entertainment and retail districts. Wide Awake in Slumberland connects McCay’s work to relevant children’s literature, advertising, architecture, and motion pictures in order to demonstrate the artist’s sophisticated blending and remixing of multiple forms from mass culture. Studying this interconnection in McCay’s work and, by extension, the work of other early twentieth-century cartoonists, Roeder traces the web of relationships connecting fantasy, leisure, and consumption. Readings of McCay’s drawings and the eighty-one black and white and color illustrations reveal a man who was both a ready participant and an incisive critic of the rising culture of fantasy and consumerism.
A History of Econometrics in France
Author: Philippe Le Gall
Publisher: Routledge
ISBN: 1134352557
Pages: 296
Year: 2007-05-07
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This text challenges the traditional view of the history of econometrics and provides a more complete story. In doing so, the book sheds light on the hitherto under-researched contribution of French thinkers to econometrics. Fascinating and authoritative, it is a comprehensive overview of what went on to be one of the defining subsets within the economics profession. Le Gall explains how econometric ideas developed from, and were inspired by philosophical worldviews and scientific paradigms from the nineteenth century. Exploring the methodology of French authors like Cournot, Briaune and Regnault he demonstrates how they were influenced by the natural sciences of their time, rooted as they were in a worldview where natural order and laws played a central role and how, when an organized discipline emerged at the start of the Twentieth century, these econometric ideas intermingled with new worldviews associated with the complexity of the economy. This book is essential reading for postgraduate students and researchers in the history of economic thought, economic methodology and the history of science as well as econometricians at all levels.
Brick City
Author: Warren Elsmore
Publisher: Mitchell Beazley
ISBN: 184533812X
Pages: 256
Year: 2013-05
View: 903
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While to many, LEGO bricks are 'just a toy', to an ever-growing army of fans they provide a challenging and enjoyable modelling medium. These fans, calling themselves 'AFOLs', or Adult Fans of LEGO, have taken it upon themselves to recreate local landmarks using just the bricks that you may find at a local store. LEGO models created by adult fans, however, don't resemble those that many people created as a child. Created by masters of their medium, these fabulously detailed models may contain thousands of pieces - or perhaps just a handful. Either way, the talented artists have an intimate knowledge of every piece and colour available. Skilfully choosing the ideal piece to recreate a well-known landmark, they may create a model indistinguishable from the real thing, or evoke the spirit of a building in just a few small pieces. In fact, landmarks and cityscapes - from the New York skyline to the Sagrada Familia, London's St Pancras and the amazing towers of Beijing and Hong Kong - have long been a source of inspiration for LEGO builders. In this book, LEGO artist Warren Elsmore takes us on a world tour and explores more than 12 global cities and their iconic structures. Each city is examined and recreated in LEGO form. Comprising amazing artwork, exploratory photographs and detailed breakdowns, Brick City looks at the essence of what makes an urban landscape recognizable.
Le Francais en Chantant
Author: Vincent Heuzé, Jean-Christophe Delbende
Publisher:
ISBN: 227804186X
Pages:
Year: 1992
View: 431
Read: 759

Urbanisms
Author: Steven Holl
Publisher: Princeton Architectural Press
ISBN: 1568986793
Pages: 287
Year: 2009-11-04
View: 862
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Contemporary urban development is increasingly characterized by a reliance on diagrams to convey the rational, statistical point of view of the professional urban planner. In his new book Urbanisms, architect Steven Holl suggests that just as modern medicine has recognized the power of the irrational psyche, urban planners need to realize that the experiential power of cities cannot be completely rationalized and must be studied subjectively. With a selection of urbanand architectural projects from his thirty year practice, Holl stretches urban planning into the domain of uncertainty. Analyzing a wide range of matters from everyday experiences to spatial data, Urbanisms examines how perception and the senses are intertwined with the material, space, and light of urban form. Grouped under themes like Fragments, Porosity, Insertions, Precious, and Fusion, Holl explores concepts such as creating cities from pieces or edges; moving in and out of the spaces between a built environment; inserting architectural elements into complex urban situations; constructing small-scale mini-urbanisms; and preserving natural landscapes. Urbanisms presents design solutions for diverse locations including the School of Art and Art History at the University of Iowa in Iowa City; Green Urban Laboratory in Nanning, China; Toolenburg Zuid Schipol, The Netherlands; Fondation Pinault Ile Seguin in Paris, France; and the Master Plan for M.I.T.'s Vassar Street in Cambridge, Massachusetts. A comprehensive exploration of each project illustrates this much-celebrated and influential architect's perspective on large-scale planning.
Discrete Images, Objects, and Functions in Zn
Author: Klaus Voss
Publisher: Springer Science & Business Media
ISBN: 3642467792
Pages: 270
Year: 2012-12-06
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The Resistance versus Vichy
Author: Peter Novick
Publisher:
ISBN:
Pages: 245
Year: 1968
View: 245
Read: 589

Tuning the A-Series Engine
Author: David Vizard
Publisher: Haynes Publishing
ISBN: 1859606202
Pages: 512
Year: 1999-12-31
View: 170
Read: 353
Increase the power output of your A-Series! This fact-filled guide covers all aspects of engine tuning in detail, including filters, carburation, intake manifolds, cylinder heads, exhaust systems, camshafts, valve trains, blocks, cranks, con rods and pistons, plus lubrication systems and oils, ignition systems, and nitrous oxide injection. Applicable to all A-Series engines, small and big bore types, from 803 to 1275cc.
Etat en Afrique
Author: Jean-François Bayart
Publisher: Addison-Wesley Longman Ltd
ISBN:
Pages: 370
Year: 1993-10-10
View: 170
Read: 271