Dynamics Of International Advertising Theoretical And Practical Perspectives Book PDF, EPUB Download & Read Online Free

Dynamics of International Advertising
Author: Barbara Mueller
Publisher: Peter Lang
ISBN: 1433103842
Pages: 368
Year: 2011
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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Communicating with the Multicultural Consumer
Author: Barbara Mueller
Publisher: Peter Lang
ISBN: 082048119X
Pages: 328
Year: 2008
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Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
Global Public Relations
Author: Alan R. Freitag, Ashli Quesinberry Stokes
Publisher: Routledge
ISBN: 1134061293
Pages: 328
Year: 2009-01-13
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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Advertising and Societies
Author: Katherine Toland Frith, Barbara Mueller
Publisher: Peter Lang
ISBN: 1433103850
Pages: 264
Year: 2010
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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Multicultural Intelligence
Author: David R. Morse
Publisher:
ISBN: 1941688527
Pages: 258
Year: 2018
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"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Competition in Higher Education Branding and Marketing
Author: Antigoni Papadimitriou
Publisher: Springer
ISBN: 3319585274
Pages: 254
Year: 2017-10-06
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Psychological Processes in International Negotiations
Author: Francesco Aquilar, Mauro Galluccio
Publisher: Springer Science & Business Media
ISBN: 0387713808
Pages: 172
Year: 2007-10-05
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A unique collaboration between experts in cognitive psychotherapy and political science, this book emphasizes the value of human psychology in negotiation and mediation. Drawing on a wide range of theory and data, from neuroscientific findings and historical events to the rational-emotive model of behavior, the book explains how the negotiation process works, under both adverse and optimum conditions.
Handbook of Research on International Advertising
Author: Shintaro Okazaki
Publisher: Edward Elgar Publishing
ISBN: 1781001049
Pages: 576
Year: 2012-01-01
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'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
International Advertising and Communication
Author: Sandra Diehl, Ralf Terlutter
Publisher: Springer Science & Business Media
ISBN: 3835057022
Pages: 513
Year: 2006-09-19
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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Dynamics of Skill Acquisition
Author: Keith Davids, Chris Button, Simon Bennett
Publisher: Yale University Press
ISBN: 0736036865
Pages: 251
Year: 2008
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This is an upper-level undergraduate or graduate textbook for courses in human movement and skill acquisition. A professional reference for movement practitioners and scientists, including teachers, coaches, physical educators, physical therapists, rehabilitation specialists, sport scientists, psychologists, biomechanists, and physiologists. The book provides a comprehensive analysis of the evolution of the constraints-led perspective, a recognized theory in motor learning and control. It outlines the development of a conceptual model of coordination and control within a multidisciplinary framework, capturing the various interlocking scales of analysis (e.g., neural, behavioral, psychological) and the many subsystems (e.g., perceptual and movement) involved in producing behavior. A conceptual model of coordination and control is important not just for designing learning environments, but it is also important for ensuring that learners gain positive experiences when acquiring motor skills. Practitioners and students will appreciate the applied focus which outlines a model of human movement with specific constraints-led approach strategies that address skill acquisition across a variety of professions, including teaching, coaching, and rehabilitation. By learning both the theoretical origins and applications for implementing a constraints-led approach to movement skill acquisition, readers will gain insight into how the informed organization of learning and rehabilitation environments produces more effective and efficient use of practice and therapy time.
Media and Convergence Management
Author: Sandra Diehl, Matthias Karmasin
Publisher: Springer Science & Business Media
ISBN: 3642361633
Pages: 376
Year: 2013-05-24
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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Online Advertising and Promotion: Modern Technologies for Marketing
Author: Hanafizadeh, Payam
Publisher: IGI Global
ISBN: 1466608862
Pages: 248
Year: 2012-04-30
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"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Pricing and Revenue Optimization
Author: Robert Phillips
Publisher: Stanford University Press
ISBN: 0804781648
Pages: 368
Year: 2005-08-05
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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected]
Inside the Global Economy
Author: Andrew Vonnegut
Publisher: Rowman & Littlefield
ISBN: 1442277300
Pages: 332
Year: 2017-09-05
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This comprehensive and informed text offers a clear and pragmatic introduction to the workings of the global economy. Vonnegut explains economic concepts and illustrates them with cogent case studies. He enlightens readers on the people, behaviors, and institutions behind international trade and investment flows in today’s globalized economies.
International Operations Networks
Author: John Johansen, Sami Farooq, Yang Cheng
Publisher: Springer
ISBN: 1447156463
Pages: 184
Year: 2014-07-23
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Although the area of International Manufacturing Network (IMN) and International Operations Network (ION) has received considerable attention in the literature, most of studies appear multifaceted and interdisciplinary, and thereby require thorough investigation from both academic and practical perspectives, in order to deepen our related understanding. The book seeks advanced contributions that will combine theoretical insights and empirical experience by offering a detailed examination of IMN and, further, ION from various perspectives. This book can be used as a reference material for scholar-practitioners, business executives, and university researchers who need to deepen their understanding on the importance and influence of IMN and ION as well as their development. The book is important because there are few reference/resource materials available related to IMN and ION.